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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device.

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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. If your organization doesn’t already feature your code of ethics in marketing materials or on your association website, make efforts to do so. Download now.

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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth. Offer incentives to motivate your members to attend or participate. Embrace technology.

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How Engagement Tools Improve Association Event Management

Higher Logic

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Event management tools can boost attendance by adding value to the member experience. Educate, Educate, Educate: Events & eLearning.

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Potential Members Are Not Hearing About Associations Anymore

Smooth The Path

Here are the two top reasons: Members forget to recruit – current members do not realize they play an essential role in attracting new members to the association. Let them know that the association becomes stronger when members tell other people like them about the association.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Combine engagement information with testimonials and other association or member data to fully explain why sponsors should work with your association. When done well, sales can improve the member experience by providing valuable products and services to the right people at the right time.